As part of our ongoing work with Kepler Ghost, we worked directly with development studio Piece of Cake to bring indie Dark Hours into Early Access

after a successful demo launch earlier in the year. Maximising awareness among horror/variety creators entirely organically, with four weeks notice ahead of Halloween.

We partnered with some of the biggest names in the industry to create engaging pre-launch content on Twitch and YouTube, as well reaching out to as many multiplayer-focused channels as possible.

We provided select creators with exclusive early

access to the game before the official launch allowing them to schedule a game night with their friends and create high- quality content to show-off multiplayer.

The campaign was a success and we earned a spot in the most-watched horror games worldwide, alongside the most well-known 4-player co-op horror game on the market, which had a launch during the same week!