Alongside the organic campaign, we handled a paid activation for collaborators RGG and SEGA, sponsoring some of the biggest creators in each of the FIGS languages to cover Like A Dragon: Infinite Wealth on launch and showcase the games diverse exploration & side quest content.

We partnered with a vibrant mix of European creators: established Yakuza veterans, rising JRPG streamers, and the biggest creator in Italy, known for their love of wacky stories and over-the-top action.

We crafted a Hawaiian ‘travel guide’ checklist stream, with a list of challenges. Completion led to bonus rewards for streamers in the form of gifted subs for their communities. We encouraged creators to play competitively and bought them all hawaiian shirts & coconuts for their stream.

The campaign was a huge success, with content from veteran creators satisfied existing fans' hunger for details, while content from newer creators piqued the curiosity of JRPG enthusiasts and action game lovers.