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Persona 3: Reload

The European launch for one of the most anticipated JRPG remakes of the decade

Long-time collaborators ATLUS tasked us with the organic launch of Persona 3 reload, our goal was to activate hundreds of relevant creators for the reimagining of onemost critically acclaimed JRPGs of all time.


We worked with a mix of established Persona fans and up-and-coming European YouTubers and Twitch streamers who play JRPGs and other narrative heavy titles.


We facilitated a diverse range of content, including first impressions, gameplay walkthroughs and lore discussions.


We supported creators with translated assets and info to ensure content resonated with European audiences, all the while ensuring creators integrate their own personalities into content to maintain total authenticity and organic content creation.

Key stats

1.5m

views on VODs during launch week

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50

creators activated on launch day across Europe

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48,000

watch hours on Twitch within 48 hours

Creator highlights

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