As part of the general launch strategy we're assisting with, we were tasked with aiding Team 17 in the initial reveal of Sworn. To be announced via shadow drop, with a playable build available to the public immediately. The campaign focused on Twitch reveal featuring many large creators around the globe, for a 72-hour focused playtest.

A shadow drop announcement requires immediate impact and to catch the attention of creators within a very short playtest window, so that quickly became our main objective.

We partnered with YouTubers and Twitch streamers known for their love of roguelikes, action RPGs, and Arthurian lore and provided select creators with exclusive early access to the game before the official announcement. This allowed them to create high-quality content showcasing the core gameplay loop and unique features of Sworn within a short span of time and get an understanding of the games quality!

Streams garnered significant viewership, generating excitement and first impressions of the game, ready for the next major beat.