Two Point Studios latest and greatest iteration of the Two Point franchise was Museum. We were approached to get it in the hands of every creator with a penchant for tycoon/sim/management games and beyond, organically, the world over! We approached over 200 existing fans of the series and 500 carefully selected creators who we thought would be interested, provided early access and an exclusive embargo for our VIPs and had another embargo lift the day later. 48% of all non-obligation codes converted to coverage within 72 hours. This eventually converted to 74% by the end of week 2. We also carefully vetted incoming requests with 600+ creators interested in covering the game applying via our input form.